Color Wow is the latest innovation from Gail Federici, co-founder of John Frieda’s hair care company and visionary behind their ground-breaking formulas created to address problems specific to frizzy hair and blondes. Watch the video below and read on for to learn all about this exciting product.
The name says it all! As we learned firsthand at the Premiere Beauty Show In Orlando, Fl with Color Wow Ambassador Giles Robinson. As a QVC presenter for the Color Wow brand, on both UK and the US networks, Giles’s knowledgeable commentary and easy nature have delighted viewers and increased sales.
Stylist from across the country gathered at the Color Wow booth to touch, feel and to inquire about this unique product. As I watched the transformation of colored roots without any shampooing or high lift developers, I was astound by its user friendly application and sleek compact packaging. Giles explained how easy it is to apply Color Wow and why so many consumers have purchased the product to use in between salon visits.
Color Wow has been been featured on major talk shows like “Katie” (Couric). Color Wow has also been covered by local, regional and national news organizations. Color Wow is recognized as The Best Seller Award 2014 by Cosmetic Executive Women. The Best Seller Award recognizes the product categories with the most growth in sales and the best selling product in that category, in mass and department stores. Winners are based on retail sales data. With a patent formula and a retail audience Color Wow has a promising future in the world of beauty.
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