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Sam Villa: How To Straighten Your Hair Like a Professional With a Flat Iron

Heat, compression and tension. These three principles are so important when straightening your hair with a flat iron. Learn the best way to flat iron your hair at home with tips from Redken Education Artistic Director, Sam Villa.


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Written by Sam Villa

Sam Villa has more than 30 years teaching experience and is currently at the top of his game as Redken’s Education Artistic Director and Chairman of his own digital education and styling tools company. Part of the Redken family for the past 16 years, Sam is in constant demand at international and domestic trade shows and in-salon programs where his progressive teaching approach enables stylists to absorb new techniques quickly and for practical use in the salon.

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