Shaking It Up: How Millenials Are Taking Over the Grooming World

by Linda Kossoff

In times of uncertainty, it helps to hold tight to things we know we can count on, such as the sun rising every morning and our salon and spa businesses slowing down every August. There's comfort in predictability —if you’re over 35, that is. Otherwise, not so much. Because in every era, there's an upstart generation who just refuses to be content with the status quo, and insists on devising new ways to look, act, and communicate. And if you don't happen to be one of them, it can be unsettling.

These days, it’s the dreaded “millennials,” those seemingly over-confident 20-to-35-year-olds who are becoming an influential force in the business and consumer worlds. They’re energetic, fearless and uncannily comfortable with technology. And they’ve chosen the beauty and grooming industry as one of their favorite vehicles for creativity and self-expression.

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Launched in 2016, MAN Magazine is a quarterly magazine that embraces men’s grooming as a vital and booming industry that helps today’s male be everything he wants to be. MAN Magazine is also part of Beauty Launchpad – The source for beauty professionals!

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