Matt Beck of Free Salon Education asks (and answers) an intriguing question: “Why Pay for Marketing..?”
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Matt Beck, of Free Salon Education, recently spoke at the Paul Mitchell School in Miami, FL this year. During his presentation, he discussed the importance of taking inspiration for marketing from other companies. Beck doesn’t believe that there is a need to pay anyone to provide marketing services in the haircare salon since ideas could be taken from larger companies for free.
He uses a large grocery store chain and a successful bar as examples of companies whose marketing strategies could be catered to be utilized by salon owners. For more information on how you could gain inspiration from everywhere to grow your salon for free, visit Beck’s website at www.freesaloneducation.com.