Gone are the days of men’s hair removal beginning and ending with the Sunbeam Shavemaster. Not only is today’s modern man obliged to regularly tend to the whiskers on his face, he’s also expected to be the master of his (hairy) domain below the neck. Girlfriends, boyfriends and the grooming world at large have decreed that there’s such a thing as too much chest hair, that tidying up one’s private areas is simply good manners and that pretty much no one likes a hairy back.
In response, more men are coming to the table—literally—and receiving the services necessary to achieve that just-right level of “furriness” for them. In a 2005 Study of Men’s Grooming Appliances and Tools, only 5% of male respondents reported having removed body hair below the neck; in 2014, that statistic soared to 39%!
Still, there’s progress to be made, and a whole sector of males needing and wanting body hair removal, yet stopping short of actually stepping into their neighborhood salon or spa. According to experts, all these guys need is a little encouragement, some practical guidance and a safe place to receive services.
Launched in 2016, MAN Magazine is a quarterly magazine that embraces men’s grooming as a vital and booming industry that helps today’s male be everything he wants to be. MAN Magazine is also part of Beauty Launchpad – The source for beauty professionals!