Tamika’s Take: Arrojo takes Atlanta

Although Arrojo is known for his dynamic razor cutting techniques and the ability to shape new stylists to world class leaders, he is an authentic entrepreneur. With a signature product line and state of the art facility in New York, Arrojo trains, motivates and inspires hairdressers from all over the world to reach higher standards of technique, creativity, and professionalism.

Nick Arrojo is no stranger to Atlanta. He not only sees clients here, but he packed The Buckhead Theatre in Atlanta to present “Expo Atlanta”. The Expo creates a different learning environment, Alexis Rowe, a student at Toni and Guy Academy Atlanta. This event is designed to celebrate the industry.

Featured on the stage was none other than the innovator of highlighting and coloring techniques Patrick McIvor, Artistic & TechniCulture Director for Goldwell and KMS California. Candy Shaw wowed the audience with her out of the box Balayage demonstration as well as she offered motivation and her secrets to success.

As each model embraced the stage with different hues and texture we took a closer look at each trendy style with a flare to light any runway. Brandi Eason a colorist and salon owner of La Bella Fita Hair Studio drove nearly four hours to be a part of this event. Her sister Jill wants to follow in her footsteps and this expo was just the motivation she needed to get started.

Intrigue Salon Owner Jeff South states the three biggest things you need to make it work in this industry is culture, location and education. As for Arrojo, he feels it’s important to have integrity and Expo Atlanta provided each of us with an experience that teaches hairdressers in a different way.

– Tamika Day