In an BARBinc Exclusive, Bronner Brother’s Show Director shows us What’s New at one of the largest events in the Haircare industry.
In yesterday’s exclusive, we introduced Sabrina McKenzie, the new Show Director of Bronner Brothers International Hair Show.
In Part 1 of our interview, Ms. McKenzie was kind enough to share her vision on how to bring change to this multi-million dollar extravaganza.
But what kind of change should expect to SEE when we arrive at this year’s show…? Here’s a few…
#1: Happy Hair! And brand new concept and approach to introduce the New Bronner.. With a $500 Giveaway for the best Happy Hair Short Video.
Bronner Bros ALL NEW HAPPY HAIR EXPERIENCE!!!
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#2: More Competions that ever before! Barber Battles; Hair Battles; Makeup Battles; Schools Competing from around the country; Student Competitions and more!
#3: Better interaction with the crownd – Competitions will take place on the MAIN Floor for ALL to see and participate – in prior years the competitions where held upstairs with limited access.
#4: Headliners like Celebrity Stylists Kimberly Kimble and Sharon Reams showcasing their skills and knowledge.
Bronner Brothers Hair Show
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#5: A bigger focus on Education. Not just for Industry Professionals seeking CEU (Continuing Education Units) but for Consumers who want to learn more about products and techniques. There are over 206 Classes during this years events (option from 50-60 typically) and MOST of them are free to conference attendees.
Full List of Educational Events…
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#6: More focus on the BUSINESS aspect of Cosmetology and Barbering. Panel Discussions specifically to help Industry professions learn for the BEST about how to grow their Barbershop or Salon; How to retain Customers; How to make more money; how to use technology and social media to expand your brand…
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#7: Bringing Back Bronner Babies!
#8: Technology EVERYWHERE! Tablets to speed up registration process. Mobile App to provide you with information and guidance right in your smartphone. And of course an ever updated website and social media presence.
Twitter / BronnerBros: Get all the updates about the …
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Will it all work? Maybe… Maybe Not. No doubt there will be some hiccups.
However from what we have seen Ms Sabrina McKenzie is VERY hands on, she practices what she preaches, and has a proven track record overcoming obstacles in the past.
One thing is for SURE …. CHANGE is coming and Bronner Brothers, Ms. McKenzie is the agent of that CHANGE … but CHANGE is never easy. But we know that you’ll want to be there in-person to see this CHANGE for yourself.
So, join the BARBinc.com team and all the Participants OLD and NEW that are going to be finding out just what CHANGE means when applied to Bronner Brothers.
Ms. McKenzie, we applaud your efforts so far and wish you the best of luck in the next major milestone … see you in Atlanta. The world will be watching!
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