Guest Artist Douglas McCoy of House of Pop, visits Federico Advanced Education and shares his personal tips for authentic branding.
Branding yourself and your business can be like navigating a minefield. You need to know what will interest your audience, creative ways to highlight your business, and whether you should share aspects of your personal life as well. As part of Federico Advanced Education’s QuickTip series; Guest Artist Douglas McCoy shares his simple fundamentals to branding
Know who you are.
Know what your brand is about.
Keep your work consistent.
Don’t try to be an expert on everything.
Applying these concepts in any marketing or branding strategy will give your brand an authentic feeling, especially within the context of social media. So remember…keep it simple, fun and informative.
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